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Make Your Website Profitable

There’s no reason why you shouldn’t be able to turn your website into a profit making machine. Usually, I see brands haven’t updated their website with their new information, they don’t have a clear call-to-action on their site, nor have they taken the time to declutter their messaging so that they’re not competing with themselves. …

Marketing Book Review #12: The Clarity Factor

Marketing Book Review: #12 Title: The Clarity Factor: The Four Secrets to Being Clearly Understood Author: Ray DiZarro Published: 2000 Pages: 107 Theme: Communication   About: Ray writes about the greatest way to achieve human connection: communication. He doesn’t just write about the tips, he puts his tips into a socratic dialogue and story about …

Marketing Book Review #10: Purple Cow: Transform Your Business by Being Remarkable

Marketing Book Review: #10 Title: Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Published: 2003 Pages: 145 Theme: Marketing About: Seth is a prolific book author. This book is about the new paradigm shift within marketing. Seth talks about the TV-Industrial complex: tv commercials mixed with mass production vs. remarkable products engineered …

Marketing Book Review #9: Growing Your Digital Business: Expanding Your Social Web

Marketing Book Review: #9 Title: Growing Your Digital Business: Expanding Your Social Web Author: Colin Wilkinson Published: 2013 Pages: 55 Theme: Digital Entrepreneurship, Business Finances, Customer Relations, Marketing About: This is a short book within the Digital Entrepreneurship series that is focused on a few key items of startups and marketing. Here is the Table …

Marketing Book Review #7: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Book Review: #7 Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Author: Ryan Holiday Published: 2013 Pages: 144 Theme: Social media, marketing, growth hacking, growth, social media marketing, marketing strategies About: Ryan is the bridge from old marketing to new marketing, which is based not on impressions and brand …