There’s no reason why you shouldn’t be able to turn your website into a profit making machine. Usually, I see brands haven’t updated their website with their new information, they don’t have a clear call-to-action on their site, nor have they taken the time to declutter their messaging so that they’re not competing with themselves.
If they have updated information, it’s usually the case that the process of getting the customer what they want and allowing them to contact you is incredibly complicated.
Here are some simple principles to make your website profitable:
#1: Don’t compete with yourself. Having too many messages, or trying to corner too many marketable categories, is a recipe for confusion. People do not have the time to figure out your message for you and they’ll promptly leave your site when there is just too much going on. So, think strategically about your main message and use your website to communicate that offering.
#2: Make it easy for others to contact you. They should be able to connect in 1 click.
#3: Make sure your brand aesthetics are beautiful. Simplicity and beauty go hand-in-hand. If your website is easy to navigate and your brand is cool looking, people will be impressed and they will want to do business with your brand.
There is a lot to getting your messaging organized and your presentation elements streamlined and beautiful. With these three principles, your brand will be on its way to a more profitable process. Best of luck!