Podcast Producer & Brand Development
My 3 Take-Aways: 1. Write like you speak. 2. “The Navy found that in a classroom, presentation, or lecture environment, an audience’s ability to focus on what the speaker is saying, then remember what was said, drops off at 18 minutes like the continental shelf plunging straight down into the abyss.” pg. 93 3. Start …
There’s no reason why you shouldn’t be able to turn your website into a profit making machine. Usually, I see brands haven’t updated their website with their new information, they don’t have a clear call-to-action on their site, nor have they taken the time to declutter their messaging so that they’re not competing with themselves. …
My 3 Takeaways:1. “Marketing on the web is not about generic banner ads designed to trick people with neon color or wacky movement. It is about understanding the keywords and phrases that our buyers are using and then deploying micro-campaigns to drive buyers to pages replete with the content they seek.” 2. “You are what …
Marketing Book Review: #12 Title: The Clarity Factor: The Four Secrets to Being Clearly Understood Author: Ray DiZarro Published: 2000 Pages: 107 Theme: Communication About: Ray writes about the greatest way to achieve human connection: communication. He doesn’t just write about the tips, he puts his tips into a socratic dialogue and story about …
Marketing Book Review: #10 Title: Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Published: 2003 Pages: 145 Theme: Marketing About: Seth is a prolific book author. This book is about the new paradigm shift within marketing. Seth talks about the TV-Industrial complex: tv commercials mixed with mass production vs. remarkable products engineered …
Marketing Book Review: #9 Title: Growing Your Digital Business: Expanding Your Social Web Author: Colin Wilkinson Published: 2013 Pages: 55 Theme: Digital Entrepreneurship, Business Finances, Customer Relations, Marketing About: This is a short book within the Digital Entrepreneurship series that is focused on a few key items of startups and marketing. Here is the Table …
Marketing Book Review: #8 Title: The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day Author: Paul Kurnit and Steve Lance Published: 2009 Pages: 273 Theme: Marketing Plan, Collaboration, Consensus Building, SWOT About: Paul and Steve go over the details of organizing all of the movers and shakers within an …
Book Review: #7 Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Author: Ryan Holiday Published: 2013 Pages: 144 Theme: Social media, marketing, growth hacking, growth, social media marketing, marketing strategies About: Ryan is the bridge from old marketing to new marketing, which is based not on impressions and brand …
Marketing Book Review: #6 Title: Increasing Your Tweets, Likes, and Ratings Author: Suzanne Weinick Published: 2013 Pages: 64 Theme: Social media, mobile marketing About: This is a short book that goes over some of the basics of social media, blogging, and mobile apps. But it mostly goes over how to market your mobile app. 3 …
Title: Contagious: Why Things Catch On Author: Jonah Berger Published: 2013 Pages: 233 Theme: Viral Marketing About: Jonah deconstructs the recipe that makes things not only go viral, but valuably viral. It is full of great stories and practical advice that you can begin applying to your marketing right away. My Take: This has to …