Category : Marketing Book Reviews

Marketing Book Reviews Social Media

Marketing Book Review #2: Social Media 101: Tactics and Tips to Develop Your Business Online

Title: Social Media 101: Tactics and Tips to Develop Your Business Online

 

Author: Chris Brogan
Published: 2010
Pages: 320
Theme: Blogging, Marketing, Content Writing, Trends, Internet, Digital Marketing, Website Marketing, Social Media

 

About: Chris writes to the individual who is looking to slowly integrate into the online world. His overarching theme is about being honest, create and share something of real value, and bring others along on that journey – mostly while doing so on your blog and Twitter.

 

The amount of his practical advice and where he points the reader to find value online is incredible. I think the most beneficial part of the book is how he reorients the reader to the real principles of new communication platforms i.e., sharing, authenticity, honesty, value, friendliness, professionalism, and collaboration.  

 

3+ Take-Aways:
1. “Write what you’re capable of sustaining.”
2. “If you’re not out looking for customers, don’t moan that you don’t have any.”
3. “The way to build relationships and get more business is to help other people get business.”
4. “Commenting is just as important as blogging.”

5. “Maintain a presence.”

 
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Marketing Book Reviews

Marketing Book Review #1: Marketing Outrageously: How to increase your revenue by staggering amounts Review

Title: Marketing Outrageously

Author: Jon Spoelstra
Published: 2001
#of pages: 249
Theme: Quality + Surprise + Fun + Making Things Easier + Fulfilling Their Interests = Outrageous Marketing



3 Take-Aways:

1. Raise revenue by marketing
2. “If you correctly identify yourself, you can hit the jackpot.”
3. “Market like crazy.”
4. “There are mystical, magical moments out there for companies that push the outrageous envelope and recognize who they are and what business they are in.”


About: Jon took upon himself the responsiblity of increasing revenue through marketing. From this premise, he uses his creativity, writing, and tact to streamline products and services in unique and creative ways to the market and to dominate in his niche. 

Final Thoughts: Fantastic book that is energizing and built on solid, non-hype principles.
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