Category : Profitable

Marketing Book Reviews Profitable

Marketing Book Review #7: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Book Review: #7

Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Published: 2013
Pages: 144
Theme: Social media, marketing, growth hacking, growth, social media marketing, marketing strategies

About: Ryan is the bridge from old marketing to new marketing, which is based not on impressions and brand awareness but audience conversion through testing.

My Take: I loved this book. It spoke to me and has completely changed my worldview on marketing and how to create growth for companies and organizations.

3 Take Aways:
1. Start with a minimum viable product and improve on it through feedback, instead of launching with what we think is the final product, until it is white hot and will blow people’s minds.
2. Growth hackers believe that products, even whole businesses, and business models can and should be changed until they are primed to generate explosive reactions from the first people who see them.

3. You must match the way you market your products with the way your prospects learn about and shop for them.

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Marketing Book Reviews Profitable

Marketing Book Review #5: Contagious – Why Things Catch On

Title: Contagious: Why Things Catch On

Author: Jonah Berger
Published: 2013
Pages: 233
Theme: Viral Marketing

About: Jonah deconstructs the recipe that makes things not only go viral, but valuably viral. It is full of great stories and practical advice that you can begin applying to your marketing right away.

My Take: This has to be one of the best marketing books on new marketing. I like how fresh and relevant the content is and how valuable the strategies are that he gives. I think, overall, it’s a bit disjointed and a bit heavy to get through; however, almost every page is worth reading.

3 Take-Aways:
1. “If something is built to show, it’s built to grow.”
2. While traditional advertising is still useful, word of mouth from everyday Joes and Janes is at least 10 times more effective for 2 reasons:
a. it’s more persuasive
b. word of mouth is more targeted

3. The most powerful marketing is personal recommendation.

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Branding Profitable

Make Your Website Profitable

There’s no reason why you shouldn’t be able to turn your website into a profit making machine. Usually, I see brands haven’t updated their website with their new information, they don’t have a clear call-to-action on their site, nor have they taken the time to declutter their messaging so that they’re not competing with themselves.

If they have updated information, it’s usually the case that the process of getting the customer what they want and allowing them to contact you is incredibly complicated.

Here are some simple principles to make your website profitable: 

#1: Don’t compete with yourself. Having too many messages, or trying to corner too many marketable categories, is a recipe for confusion. People do not have the time to figure out your message for you and they’ll promptly leave your site when there is just too much going on. So, think strategically about your main message and use your website to communicate that offering.

#2: Make it easy for others to contact you. They should be able to connect in 1 click.

#3: Make sure your brand aesthetics are beautiful. Simplicity and beauty go hand-in-hand. If your website is easy to navigate and your brand is cool looking, people will be impressed and they will want to do business with your brand.

There is a lot to getting your messaging organized and your presentation elements streamlined and beautiful. With these three principles, your brand will be on its way to a more profitable process. Best of luck!

 

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