Category : Social Media

Marketing Book Reviews Social Media

Marketing Book Review #11: The New Rules of Marketing & PR

Marketing Book Review: #11
Title: The New Rules of Marketing & PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly
Author: David Meerman Scott
Published: 2010
Pages: 270
Theme: Blogging, Press Releases, New Marketing, Web Navigation, Podcasting, Video Production, Search Engine Marketing,

 

About: David tries to convince the traditional press release marketer that the rules of engagement have significantly changed – one should not market information exclusively to press agencies. They should reorganize their engagement methods to interact directly with buyers and supply them not with gimmicks and advertising but useful information that will establish a long-term, digital relationship.

 

My Take: This is my 3rd favorite book on new marketing following Contagious and Growth Hacking. David’s book is a great transitional piece that guides you into the new standards of communicating your services, product, and cause directly to people who want that information. 5 stars.

 

3 Takeaways:
1. “Marketing on the web is not about generic banner ads designed to trick people with neon color or wacky movement. It is about understanding the keywords and phrases that our buyers are using and then deploying micro-campaigns to drive buyers to pages replete with the content they seek.”

2. “You are what you publish.”
3. What are your buyers’ informational needs?

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Marketing Book Reviews Social Media

Marketing Book Review #9: Growing Your Digital Business: Expanding Your Social Web


Marketing Book Review: #9

Title: Growing Your Digital Business: Expanding Your Social Web

Author: Colin Wilkinson
Published: 2013
Pages: 55
Theme: Digital Entrepreneurship, Business Finances, Customer Relations, Marketing



About: This is a short book within the Digital Entrepreneurship series that is focused on a few key items of startups and marketing.



Here is the Table of Contents:
I. The Finances of Doing Business
II. Growing Your Business, Inside and Out
III. How Your Customers Can Work For You
IV. Updates and Improvements: Keeping Customers Engaged
V. Moving Into New Markets



3 Take Aways:
1. “…often just fifteen minutes will be enough to record any expenses and revenue…” (pg. 9)

2. “It is also important to make your product easy for new customers to find.” (pg. 25)
3. Uservoice.com helps manage feedback from customers.

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Marketing Book Reviews Social Media

Marketing Book Review #6: Increasing Your Tweets, Likes, and Ratings

Marketing Book Review: #6

Title: Increasing Your Tweets, Likes, and Ratings
Author: Suzanne Weinick
Published: 2013
Pages: 64
Theme: Social media, mobile marketing



About: This is a short book that goes over some of the basics of social media, blogging, and mobile apps. But it mostly goes over how to market your mobile app.



3 Take-Aways:
1. “The only way to stand out from your competitors is to do something different.”
2. “Don’t expand your business before you master what’s on your plate.”

3. “Social media is a great way to share information with your target audience without the traditional costly forms of advertising and marketing.”

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Marketing Book Reviews Social Media

Marketing Book Review #2: Social Media 101: Tactics and Tips to Develop Your Business Online

Title: Social Media 101: Tactics and Tips to Develop Your Business Online

 

Author: Chris Brogan
Published: 2010
Pages: 320
Theme: Blogging, Marketing, Content Writing, Trends, Internet, Digital Marketing, Website Marketing, Social Media

 

About: Chris writes to the individual who is looking to slowly integrate into the online world. His overarching theme is about being honest, create and share something of real value, and bring others along on that journey – mostly while doing so on your blog and Twitter.

 

The amount of his practical advice and where he points the reader to find value online is incredible. I think the most beneficial part of the book is how he reorients the reader to the real principles of new communication platforms i.e., sharing, authenticity, honesty, value, friendliness, professionalism, and collaboration.  

 

3+ Take-Aways:
1. “Write what you’re capable of sustaining.”
2. “If you’re not out looking for customers, don’t moan that you don’t have any.”
3. “The way to build relationships and get more business is to help other people get business.”
4. “Commenting is just as important as blogging.”

5. “Maintain a presence.”

 
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