Branding Marketing Book Reviews

Marketing Book Review #10: Purple Cow: Transform Your Business by Being Remarkable

Marketing Book Review: #10


Title: Purple Cow: Transform Your Business by Being Remarkable

Author: Seth Godin
Published: 2003
Pages: 145
Theme: Marketing

About: Seth is a prolific book author. This book is about the new paradigm shift within marketing. Seth talks about the TV-Industrial complex: tv commercials mixed with mass production vs. remarkable products engineered by quality marketers for niche audiences.

My Take: I think Seth makes a good point about how new marketing is taking shape: remarkable products/services mixed with showmanship for a niche community that explodes with joy with every new adjustment the company makes.

3 Take Aways:
1. “After the early adopters embrace what you’re selling, they are the ones who will sell it to the early majority – not you. And they will sell it poorly.”
2. “The way you break through to the mainstream is to target a niche instead of a huge market. Then, create an ideavirus so focused that it overwhelms that small slice of the market that really and truly will respond to what you sell.”

3. “Kmart has plenty of awareness. So what?” – Sergio Zyman

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