Content Marketing Marketing Book Reviews

Marketing Book Review #3: Tribes by Seth Godin

Title: Tribes: We need You to Lead Us

Author: Seth Godin
Published: 2008
Pages: 148
Theme: Leadership, Community, Action, Movements, Social Media

About: Seth creates the concept of the Tribe, in terms of products, services, movements, and action via an impassioned individual who has vision and creates direction and empowers others to follow.

3 Take-Aways:
1. “Brown cows are boring, purple cows are worth mentioning.”
2. “Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.”
3. “Leaders generate movement.”

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