Marketing Book Reviews Profitable

Marketing Book Review #5: Contagious – Why Things Catch On

Title: Contagious: Why Things Catch On

Author: Jonah Berger
Published: 2013
Pages: 233
Theme: Viral Marketing

About: Jonah deconstructs the recipe that makes things not only go viral, but valuably viral. It is full of great stories and practical advice that you can begin applying to your marketing right away.

My Take: This has to be one of the best marketing books on new marketing. I like how fresh and relevant the content is and how valuable the strategies are that he gives. I think, overall, it’s a bit disjointed and a bit heavy to get through; however, almost every page is worth reading.

3 Take-Aways:
1. “If something is built to show, it’s built to grow.”
2. While traditional advertising is still useful, word of mouth from everyday Joes and Janes is at least 10 times more effective for 2 reasons:
a. it’s more persuasive
b. word of mouth is more targeted

3. The most powerful marketing is personal recommendation.

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