Title: Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Theme: Social media, marketing, growth hacking, growth, social media marketing, marketing strategies
About: Ryan is the bridge from old marketing to new marketing, which is based not on impressions and brand awareness but audience conversion through testing.
My Take: I loved this book. It spoke to me and has completely changed my worldview on marketing and how to create growth for companies and organizations.
3 Take Aways:
1. Start with a minimum viable product and improve on it through feedback, instead of launching with what we think is the final product, until it is white hot and will blow people’s minds.
2. Growth hackers believe that products, even whole businesses, and business models can and should be changed until they are primed to generate explosive reactions from the first people who see them.
3. You must match the way you market your products with the way your prospects learn about and shop for them.