Marketing Book Reviews Social Media

Marketing Book Review #2: Social Media 101: Tactics and Tips to Develop Your Business Online

Title: Social Media 101: Tactics and Tips to Develop Your Business Online

 

Author: Chris Brogan
Published: 2010
Pages: 320
Theme: Blogging, Marketing, Content Writing, Trends, Internet, Digital Marketing, Website Marketing, Social Media

 

About: Chris writes to the individual who is looking to slowly integrate into the online world. His overarching theme is about being honest, create and share something of real value, and bring others along on that journey – mostly while doing so on your blog and Twitter.

 

The amount of his practical advice and where he points the reader to find value online is incredible. I think the most beneficial part of the book is how he reorients the reader to the real principles of new communication platforms i.e., sharing, authenticity, honesty, value, friendliness, professionalism, and collaboration.  

 

3+ Take-Aways:
1. “Write what you’re capable of sustaining.”
2. “If you’re not out looking for customers, don’t moan that you don’t have any.”
3. “The way to build relationships and get more business is to help other people get business.”
4. “Commenting is just as important as blogging.”

5. “Maintain a presence.”

 
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Branding Profitable

Make Your Website Profitable

There’s no reason why you shouldn’t be able to turn your website into a profit making machine. Usually, I see brands haven’t updated their website with their new information, they don’t have a clear call-to-action on their site, nor have they taken the time to declutter their messaging so that they’re not competing with themselves.

If they have updated information, it’s usually the case that the process of getting the customer what they want and allowing them to contact you is incredibly complicated.

Here are some simple principles to make your website profitable: 

#1: Don’t compete with yourself. Having too many messages, or trying to corner too many marketable categories, is a recipe for confusion. People do not have the time to figure out your message for you and they’ll promptly leave your site when there is just too much going on. So, think strategically about your main message and use your website to communicate that offering.

#2: Make it easy for others to contact you. They should be able to connect in 1 click.

#3: Make sure your brand aesthetics are beautiful. Simplicity and beauty go hand-in-hand. If your website is easy to navigate and your brand is cool looking, people will be impressed and they will want to do business with your brand.

There is a lot to getting your messaging organized and your presentation elements streamlined and beautiful. With these three principles, your brand will be on its way to a more profitable process. Best of luck!

 

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Marketing Book Reviews

Marketing Book Review #1: Marketing Outrageously: How to increase your revenue by staggering amounts Review

Title: Marketing Outrageously

Author: Jon Spoelstra
Published: 2001
#of pages: 249
Theme: Quality + Surprise + Fun + Making Things Easier + Fulfilling Their Interests = Outrageous Marketing



3 Take-Aways:

1. Raise revenue by marketing
2. “If you correctly identify yourself, you can hit the jackpot.”
3. “Market like crazy.”
4. “There are mystical, magical moments out there for companies that push the outrageous envelope and recognize who they are and what business they are in.”


About: Jon took upon himself the responsiblity of increasing revenue through marketing. From this premise, he uses his creativity, writing, and tact to streamline products and services in unique and creative ways to the market and to dominate in his niche. 

Final Thoughts: Fantastic book that is energizing and built on solid, non-hype principles.
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