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Content Marketing Marketing Book Reviews

Marketing Book Review #4: How to Write a Marketing Plan

Title: How to Write a Marketing Plan
Author: John Westwood
Published: 2006
Pages: 106
Theme: Marketing Plans

About: This is a quick read on how to create a marketing plan from the perspective of a 65+ employee sized company that does not feature any social media.

My Take: It’s interesting to read how old marketing was done without the new social channels of communication. I liked how the author went over the specific definitions of a marketing plan and gave examples on what these were like. I was able to use some of the parts right away in my own business.

3+ Take-Aways:
1. “Your company’s ability to generate cash flow will be dependant, to a large extent, on the degree of market dominance that you have over your competitors.”
2. “If customers are unaware of your product, they will not buy it.”
3. Marketing Audit: detailed examination of the company’s marketing environment, specific marketing activities, and its internal marketing system.

4. Market segment = group of customers who all have similar needs

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Content Marketing Marketing Book Reviews

Marketing Book Review #3: Tribes by Seth Godin

Title: Tribes: We need You to Lead Us

Author: Seth Godin
Published: 2008
Pages: 148
Theme: Leadership, Community, Action, Movements, Social Media

About: Seth creates the concept of the Tribe, in terms of products, services, movements, and action via an impassioned individual who has vision and creates direction and empowers others to follow.

3 Take-Aways:
1. “Brown cows are boring, purple cows are worth mentioning.”
2. “Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.”
3. “Leaders generate movement.”

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Marketing Book Reviews Social Media

Marketing Book Review #2: Social Media 101: Tactics and Tips to Develop Your Business Online

Title: Social Media 101: Tactics and Tips to Develop Your Business Online


Author: Chris Brogan
Published: 2010
Pages: 320
Theme: Blogging, Marketing, Content Writing, Trends, Internet, Digital Marketing, Website Marketing, Social Media


About: Chris writes to the individual who is looking to slowly integrate into the online world. His overarching theme is about being honest, create and share something of real value, and bring others along on that journey – mostly while doing so on your blog and Twitter.


The amount of his practical advice and where he points the reader to find value online is incredible. I think the most beneficial part of the book is how he reorients the reader to the real principles of new communication platforms i.e., sharing, authenticity, honesty, value, friendliness, professionalism, and collaboration.  


3+ Take-Aways:
1. “Write what you’re capable of sustaining.”
2. “If you’re not out looking for customers, don’t moan that you don’t have any.”
3. “The way to build relationships and get more business is to help other people get business.”
4. “Commenting is just as important as blogging.”

5. “Maintain a presence.”

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Marketing Book Reviews

Marketing Book Review #1: Marketing Outrageously: How to increase your revenue by staggering amounts Review

Title: Marketing Outrageously

Author: Jon Spoelstra
Published: 2001
#of pages: 249
Theme: Quality + Surprise + Fun + Making Things Easier + Fulfilling Their Interests = Outrageous Marketing

3 Take-Aways:

1. Raise revenue by marketing
2. “If you correctly identify yourself, you can hit the jackpot.”
3. “Market like crazy.”
4. “There are mystical, magical moments out there for companies that push the outrageous envelope and recognize who they are and what business they are in.”

About: Jon took upon himself the responsiblity of increasing revenue through marketing. From this premise, he uses his creativity, writing, and tact to streamline products and services in unique and creative ways to the market and to dominate in his niche. 

Final Thoughts: Fantastic book that is energizing and built on solid, non-hype principles.
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