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Marketing Book Review #3: Tribes by Seth Godin

Title: Tribes: We need You to Lead Us Author: Seth Godin Published: 2008 Pages: 148 Theme: Leadership, Community, Action, Movements, Social Media About: Seth creates the concept of the Tribe, in terms of products, services, movements, and action via an impassioned individual who has vision and creates direction and empowers others to follow. 3 Take-Aways: …

Marketing Book Review #2: Social Media 101: Tactics and Tips to Develop Your Business Online

Title: Social Media 101: Tactics and Tips to Develop Your Business Online   Author: Chris Brogan Published: 2010 Pages: 320 Theme: Blogging, Marketing, Content Writing, Trends, Internet, Digital Marketing, Website Marketing, Social Media   About: Chris writes to the individual who is looking to slowly integrate into the online world. His overarching theme is about …

Marketing Book Review #1: Marketing Outrageously: How to increase your revenue by staggering amounts Review

Title: Marketing Outrageously Author: Jon Spoelstra Published: 2001 #of pages: 249 Theme: Quality + Surprise + Fun + Making Things Easier + Fulfilling Their Interests = Outrageous Marketing 3 Take-Aways: 1. Raise revenue by marketing 2. “If you correctly identify yourself, you can hit the jackpot.” 3. “Market like crazy.” 4. “There are mystical, magical …