What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
3. Pay more attention to the subtle body communication one gives along with whatever they are saying. You are communicating more than you think, and if you keep getting the same response – it may be that your body language is louder than anything else you’re saying.
2. “You are what you publish.”
3. What are your buyers’ informational needs?
3. “Kmart has plenty of awareness. So what?” – Sergio Zyman
Marketing Book Review: #9
Title: Growing Your Digital Business: Expanding Your Social Web
2. “It is also important to make your product easy for new customers to find.” (pg. 25)
3. Uservoice.com helps manage feedback from customers.
Marketing Book Review: #8
Title: The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
5. “Without a crystal-clear and distinguishing position, you have no shot of building a workable Plan, let alone a successful business.”
3. You must match the way you market your products with the way your prospects learn about and shop for them.
3. “Social media is a great way to share information with your target audience without the traditional costly forms of advertising and marketing.”
3. The most powerful marketing is personal recommendation.
4. Market segment = group of customers who all have similar needs
